London SEO from the UK’s leading SEO company
SEO in London
SEO in London is a borough-by-borough fight, and we help you win the searches made closest to your door. Around 5.9 million Londoners use Google Search, and most of them type a neighbourhood or “near me” rather than just “London”.
- People living in London
- 9.1 million
- Londoners using Google Search (est.)
- 5.9 million
- Boroughs we cover
- 32
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A specialist will be in touch within 1 working day. Need us sooner? Call 020 4509 8867.
SEO in London at a glance
- Areas covered
- All 32 boroughs and the City of London
- Local SEO from
- £500 a month
- All-in-One for local firms
- £180 a month
- Notice period
- 30 days, cancel any time
The London market
Why London businesses need specialist SEO The UK’s leading SEO company explains.
SEO in London is harder than anywhere else in the UK because more businesses chase the same customers. People also search very locally, using a borough, a neighbourhood or “near me”. Winning here means ranking area by area, with pages, reviews and a Google Business Profile that match those searches.
London isn’t one market. A café in Shoreditch, a dental practice in Wimbledon and a law firm near Chancery Lane are all London businesses, but their customers search in very different ways. Someone in Hackney who needs a plumber types “plumber Hackney” or “plumber near me” and rings one of the first names Google Maps shows. A finance director in Canary Wharf looking for an employment lawyer reads reviews, compares websites and, more and more often, asks ChatGPT for a shortlist.
So we start by working out which kind of search your customers make. For trades, shops and clinics, that usually means your Google Business Profile, your reviews and a page for every borough you work in. For firms competing across the whole city, it means strong service pages, links from respected UK websites and clear answers that AI tools are happy to quote.
Rents are high in London and so are Google ad prices, and paying for every click adds up fast. Good SEO gives you a steadier flow of enquiries that doesn’t stop the moment you pause your spending.
We can meet you in person by appointment or on a video call, whichever suits you. If you’re outside London, we work across the UK too, and our local SEO service explains the Google Maps side in more detail.
London in numbers
- Population (mid-2025)
- 9,122,909
- Adults using Google Search (estimate)
- About 5.9 million
- Boroughs
- 32 plus the City of London
- Inner postcode areas
- E, EC, N, NW, SE, SW, W, WC
- Outer postcode areas
- BR, CR, DA, EN, HA, IG, KT, RM, SM, TW, UB
Source: ONS mid-2025 population estimate for Greater London. Google users estimated from Ofcom Online Nation 2025 (82% of UK adults use Google Search) applied to London's adult population.
Contact us
Request your free London SEO proposal today
- 30 daysNotice to cancel
- Day 1Work starts
- <7 daysTo a live website
Tell us where you want to be found. We’ll send a plan in writing with a set monthly price, and there’s nothing to sign until you’re happy.
Free SEO and GEO audit
We check how you rank on Google and Google Maps, how often AI tools like ChatGPT mention you, and what your top competitors do better. The findings come back to you within 2 working days.
Claim my free auditServices in London
Our London SEO services
As the UK’s leading SEO company, we bring every service a London business needs to get found on Google, Google Maps and in AI answers, all run by one team.
- 01SEO Services LondonThe full job of getting you found on Google and named in AI answers, from site fixes to new pages and links. Cancel any time.
- 02Local SEO LondonGet into the top results on Google Maps and the local answers AI tools give, so nearby customers call you first.
- 03GEO AI Search Optimisation LondonGet your business named when people ask ChatGPT, Gemini or Google's AI Overviews for a recommendation.
- 04Technical SEO LondonFind and fix the problems under the bonnet that stop Google reading, trusting or ranking your website.
- 05Content & Link Building LondonUseful pages that answer what your customers ask, plus links from trusted UK websites that tell Google you're worth ranking.
- 06Ecommerce SEO LondonMore sales from Google for your online shop, through stronger category and product pages and a site Google can read.
- 07Website Design LondonA fast, mobile-friendly website designed to win calls and enquiries, with SEO built in from day one.
- 08Website Development LondonWebsites built to load fast, stay secure and give Google and AI tools a clean site to read.
- 09Conversion Rate Optimisation LondonTurn more of your existing visitors into calls, enquiries and sales by fixing what puts them off.
Areas we cover
SEO across London
These are the parts of London we cover most often. If yours isn’t listed, just ask.
Central
- Westminster
- Camden
- City of London
- Islington
- Kensington and Chelsea
North
- Barnet
- Enfield
- Haringey
- Harrow
- Brent
East
- Hackney
- Tower Hamlets
- Newham
- Waltham Forest
- Redbridge
South
- Southwark
- Lambeth
- Wandsworth
- Croydon
- Bromley
West
- Hammersmith and Fulham
- Ealing
- Hounslow
- Richmond upon Thames
- Hillingdon
Working in London
Unsure which service you need?
Call us today and we’ll help you work out the best way to win more London customers from Google, Google Maps and AI search.
Ready to win more London customers?
Free local audit, no obligation. We work with London businesses in person or online.
No long contracts · 30 days’ notice · Start straight away
Nearby areas
- SEO in Reading
- SEO in Kent
- SEO in Surrey
- SEO in Essex
- SEO in Hertfordshire
- All locations
FAQ
SEO in London: frequently asked questions
How much does SEO in London cost?
Our Local SEO plan starts at £500 a month, and National SEO starts at £900 a month. Small London businesses that also need a website can take our All-in-One plan at £180 a month, which includes the site, local SEO, email and hosting. Every plan can be cancelled with 30 days' notice. See our plans.
Can we meet in person before I sign up?
Yes. We're happy to meet you at your premises or somewhere central, by appointment. Many clients prefer a video call, which works just as well. Call 020 4509 8867 to arrange either.
Should I target the whole of London or individual boroughs?
Start with the boroughs and neighbourhoods where your customers actually are. Searches for “London” on its own are very hard to win and often come from people too far away to use you. Once you rank well locally, we widen the net.
How can a London business reach the first three Google Maps results?
Fill in every part of your Google Business Profile, keep fresh reviews arriving and give each borough you serve a page on your site. Google also checks that your name, address and phone number match everywhere you're listed. In London, where dozens of rivals can sit within a mile of you, those details decide who gets the call.
Is there a money-back guarantee on your London packages?
Yes, on the All-in-One plan. If you're not happy within the first 90 days, we refund you in full, no questions asked. Our Local SEO and National SEO plans have no long contract, just 30 days' notice.
Can you help a London business that has just moved premises?
Yes, and the sooner the better. We update your Google Business Profile and every listing that shows your old address, so Google isn't confused by two locations. Moving even one borough can change which searches you show up for, so we check your area pages too.