The UK’s leading SEO company
Local SEO
Local SEO gets your business into the top results on Google Maps and local searches, so people nearby find you when they need what you do. It suits any business with a shop, office or service area, from trades and clinics to law firms and restaurants.
- More calls and direction requests from people nearby
- A Google Business Profile that's complete and kept up to date
- More reviews from real customers, month after month
- Town pages written about each place, never copied
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Key takeaways
Local SEO at a glance
- Local SEO helps your business appear on Google Maps and in searches that include a place name or “near me”.
- The top three Maps results sit above the normal results, so they're the first businesses local searchers see.
- Google ranks local businesses on distance, relevance to the search and how well known they are.
- Local SEO costs from £500 a month, or comes bundled with a new website on All-in-One for £180 a month.
- What it is
- Getting found on Google Maps and local searches
- Best for
- Businesses serving a town, city or area
- Typical results
- 2 to 4 months
- Price
- From £500 a month
- Contract
- Cancel any time, 30 days' notice
- Reporting
- Monthly report and call
Quick answer
What is local SEO? The UK’s leading SEO company explains.
Local SEO means making your business easy to find for people searching nearby, on Google Maps as well as the regular results below it. It covers your Google Business Profile, reviews, listings on other websites and pages about the areas you serve. The aim is more calls, visits and enquiries from your area.
Search “dentist near me” or “electrician in Bristol” and the first thing Google usually shows is a small map listing three businesses. Those three are seen first and called first. Local SEO is the work of earning one of those spots.
Google weighs up distance, relevance and reputation to choose them. Distance depends on where you’re based. Relevance and reputation are what we work on, through your Business Profile, a growing set of real reviews and accurate details across the web.
Local SEO services for small businesses
Most small businesses win the bulk of their customers within a few miles. That makes local SEO the best-value marketing many of them can do. Our local SEO services focus on the searches people make when they’re ready to buy, like “roofer near me” or “accountant in Leeds”, rather than broad terms that bring in browsers.
Google Maps SEO: getting into the top three
Google Maps SEO starts with your Google Business Profile: the right categories, accurate hours, real photos and regular updates. Reviews come next, because both Google and customers read them. Then your website backs it all up, with one page per town you serve. We write those pages with real local detail, rather than swapping the town name on a template.
What a local SEO agency does each month
As your local SEO agency, we keep your profile active, send review requests after jobs, fix inconsistent listings, add new area pages and track where you rank across your patch. You get a monthly report showing calls, direction requests and map rankings, so you can see what you’re getting.
Local answers from AI tools
AI tools now answer local questions as well. Ask ChatGPT for “a good accountant in Leeds” and it builds a shortlist from reviews, directories and websites. The groundwork that helps you on Google Maps helps you there, and we track both.
See local SEO in action in SEO in London, SEO in Manchester and SEO in Birmingham, or read about our wider SEO services and GEO AI search optimisation.
Contact us
Request your free Local SEO proposal today
- 30 daysNotice to cancel
- Day 1Work starts
- <7 daysTo a live website
Tell us where you want to be found. We’ll send a plan in writing with a set monthly price, and there’s nothing to sign until you’re happy.
Free SEO and GEO audit
We check how you rank on Google and Google Maps, how often AI tools like ChatGPT mention you, and what your top competitors do better. The findings come back to you within 2 working days.
Claim my free auditWhat’s included
Everything it takes to rank and get mentioned
This is the work the UK’s leading SEO company does for you every month, and each piece of it is listed in your report.
- 01
Google Business Profile
We set up or fix your profile, pick the right categories and keep photos, hours and posts up to date.
- 02
Reviews
A short link and message you send after each job, plus help writing replies.
- 03
Local listings
Your name, address and phone number made consistent across sites like Yell, Apple Maps and Bing.
- 04
Area pages
One page per town you serve, with real detail about that place instead of copied text.
- 05
Local keyword research
We find how people in your area search, including the place names and “near me” phrases they use.
- 06
Website fixes
Faster pages and clear contact details so visitors from Google can reach you in one tap.
- 07
Local AI answers
We check whether AI tools recommend you for local searches, then work on getting you in.
- 08
Call and enquiry tracking
Calls, direction requests and form fills from Google are tracked, so the numbers show what's working.
SEO + GEO
Google Maps vs AI answers: how we cover both
A quick side-by-side so you can see what changes and what we do about it.
| Google Maps | AI answers | Our approach | |
|---|---|---|---|
| Goal | Top three on the map | Named when people ask AI | Both from one plan |
| Where you appear | Maps and local results | ChatGPT, Gemini, AI Overviews | Wherever locals search |
| What counts most | Distance, reviews, profile | Reviews, listings, clear facts | We work on all of them |
| What you need | A complete Business Profile | The same details everywhere | We set up both |
| How we measure | Calls, directions, clicks | How often AI tools name you | One monthly report |
Our process
How our Local SEO service works
- Week 1
Audit
We check your profile, reviews and listings, and where you rank on the map across your area.
- Week 2
Plan
A written plan showing the quickest wins and which areas to target first.
- Weeks 3 to 6
Fix and build
We sort out your profile and listings and build your first area pages.
- Ongoing
Reviews and content
Regular profile updates, review requests and new local pages.
- Monthly
Report
Calls, direction requests and map rankings, talked through with you on a call.
Why choose us
Why businesses switch to SEO Company UK
We’re the UK’s leading SEO company for firms that want no long contracts, AI search included and one person who knows their account. The table shows how we compare.
Get started| Us | Typical agency | |
|---|---|---|
| Rolling monthly contracts | ||
| Work starts straight away | Weeks of onboarding | |
| AI search (GEO) included | ||
| Dedicated UK strategist | Sometimes | |
| Transparent pricing |
Pricing
How much does Local SEO cost?
Plans start at £180 a month for All-in-One, £500 a month for Local SEO and £900 a month for National SEO, with 30 days’ notice to cancel. Your quote is shaped by the number of places you target and the strength of the firms already ranking there.
See what Local SEO could do for your business
Free audit and proposal. No obligation.
No long contracts · 30 days’ notice · Start straight away
FAQ
Local SEO: frequently asked questions
What do your local SEO services cost each month?
Prices start at £500 a month for established businesses. If a new website is part of the plan, All-in-One rolls the site, local SEO, email and hosting into £180 a month, with a 90-day money-back guarantee.
Should I hire a local SEO agency or do it myself?
You can set up a Google Business Profile and ask for reviews yourself, and you should. A local SEO agency adds the parts that take time and know-how: area pages, consistent listings across dozens of sites, tracking and steady monthly work. If your time is better spent running the business, we can take it on.
How quickly can I get onto Google Maps?
Setting up and verifying a new Google Business Profile usually takes a few days to a couple of weeks. Getting into the top three for busy searches takes longer, usually 2 to 4 months of steady work on reviews, listings and your website.
Does local SEO work for plumbers, dentists and other trades?
It's one of the best fits. People search “emergency plumber near me” or “dentist in area” when they're ready to book, and the top three map results take most of those calls. The same approach works for electricians, builders, solicitors, clinics and salons.
Do I need a website for local SEO?
You can appear on Google Maps without one, but it's much harder to rank well. Google uses your website to check what you do and where, and customers expect to find one before they call. Even a simple site, with one page per service and per area, helps.
Can you get me more Google reviews?
Yes, by making it easy for happy customers to leave one. We set up a short link and a message you can send after each job. We never buy or write fake reviews, because they break Google's rules and can get your profile suspended.
Can you do local SEO for several locations?
Yes. Each branch gets its own Business Profile and its own page on your site, and we track rankings for each area separately. Multi-location businesses are quoted within our Local SEO and National SEO plans, depending on how many places you need to rank in.