The UK’s leading SEO company
Content & Link Building
Content and link building gives Google two reasons to rank you: pages that answer what your customers search for, and links from respected websites that vouch for you. It suits businesses whose website works fine but still sits behind competitors on Google.
- Pages that answer the questions your customers ask
- Links and mentions from real, relevant UK websites
- Every piece sent to you for approval before it goes live
- No bought links or spammy directories
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Key takeaways
Content & Link Building at a glance
- Google ranks pages that answer a search well, so your site needs pages that match what people are looking for.
- Links from other websites act like recommendations, and a few from trusted, relevant sites count for more than lots of weak ones.
- Buying links breaks Google's rules and can get your site pushed down or removed from the results.
- Content and link building is part of our National SEO plan, from £900 a month.
- What it is
- Useful pages plus links from trusted sites
- Best for
- Sites that need more traffic and trust
- Typical results
- 4 to 8 months
- Price
- From £900 a month
- Contract
- Cancel any time, 30 days' notice
- Reporting
- Monthly list of content and links
Quick answer
What is content and link building? The UK’s leading SEO company explains.
Content and link building is the work of creating pages people find useful, then getting other trusted websites to mention and link to you. Good content gives Google a page worth ranking for a search. Links from respected sites tell Google your business can be trusted, which helps all your pages rank higher.
Google ranks pages, not businesses. If there’s no clear page on your site about the thing a customer is searching for, you won’t show up for it, however good you are at the job.
SEO content writing that matches what people search
So we start with what your customers type into Google. A kitchen fitter might find people searching “how long does a kitchen fit take” or “kitchen fitters who do the plastering too”. Each of those is a page waiting to be written, and a chance to show you know your trade. Our SEO content writing service plans them in order of what’s most likely to bring in work, and every piece comes to you for approval.
Link building services that Google trusts
Links are the other half. When a respected website links to yours, Google reads it as a recommendation. One link from a trade association or local newspaper does more than a hundred from directories nobody visits. Our link building services earn them the slow, honest way, with useful content, stories journalists want to run and good relationships with sites in your industry.
Why we don’t sell link packages
You’ll see plenty of link sellers offering “50 links for £99”. Those links almost always come from sites built to sell links, and Google is very good at spotting them. At best they’re ignored. At worst they drag your site down. We’d rather earn ten links that count than sell you fifty that don’t.
Content and links work alongside our wider SEO services, and the mentions we earn also help with GEO AI search optimisation, because AI tools trust businesses that respected sites talk about. See pricing for how it fits into each plan.
Contact us
Request your free Content & Link Building proposal today
- 30 daysNotice to cancel
- Day 1Work starts
- <7 daysTo a live website
Tell us where you want to be found. We’ll send a plan in writing with a set monthly price, and there’s nothing to sign until you’re happy.
Free SEO and GEO audit
We check how you rank on Google and Google Maps, how often AI tools like ChatGPT mention you, and what your top competitors do better. The findings come back to you within 2 working days.
Claim my free auditWhat’s included
Everything it takes to rank and get mentioned
This is the work the UK’s leading SEO company does for you every month, and each piece of it is listed in your report.
- 01
Content plan
We find the questions your customers search for and plan pages to answer them, most valuable first.
- 02
Service pages and guides
Clear, well-researched pages written for your customers and checked by you before they go live.
- 03
Updating old pages
Refreshing pages that used to rank well but have slipped, which is often the quickest win.
- 04
Press coverage
Stories and expert comment pitched to journalists to earn coverage and links.
- 05
Industry links
Mentions from trade bodies, suppliers, partners and industry sites relevant to you.
- 06
Local links
Links from local news, events and organisations in the areas you serve.
- 07
Link checks
We check the links you already have and flag anything spammy that could cause problems.
- 08
Monthly report
Every page published and every link earned, with the effect on your rankings.
SEO + GEO
Content vs links: what each one does
A quick side-by-side so you can see what changes and what we do about it.
| Content | Links | Our approach | |
|---|---|---|---|
| What it does | Gives Google a page to rank | Shows Google you're trusted | We do both together |
| Where it lives | On your website | On other websites | Planned as one |
| What good looks like | Answers a real question | From a relevant, respected site | Quality over volume |
| What to avoid | Thin, copied pages | Bought or spammy links | Neither, ever |
| How we measure | Rankings, visits, enquiries | Links and mentions earned | One monthly report |
Our process
How our Content & Link Building service works
- Week 1
Research
What your customers search for and which sites link to your competitors.
- Week 2
Plan
A content and outreach plan for the next three months, agreed with you.
- Monthly
Write
New pages researched, written and sent to you for approval.
- Ongoing
Outreach
We pitch stories and expert comment to relevant websites and journalists.
- Monthly
Report
Everything published and earned, and what it's done for your rankings.
Why choose us
Why businesses switch to SEO Company UK
We’re the UK’s leading SEO company for firms that want no long contracts, AI search included and one person who knows their account. The table shows how we compare.
Get started| Us | Typical agency | |
|---|---|---|
| Rolling monthly contracts | ||
| Work starts straight away | Weeks of onboarding | |
| AI search (GEO) included | ||
| Dedicated UK strategist | Sometimes | |
| Transparent pricing |
Pricing
How much does Content & Link Building cost?
Plans start at £180 a month for All-in-One, £500 a month for Local SEO and £900 a month for National SEO, with 30 days’ notice to cancel. Your quote is shaped by the number of places you target and the strength of the firms already ranking there.
See what Content & Link Building could do for your business
Free audit and proposal. No obligation.
No long contracts · 30 days’ notice · Start straight away
FAQ
Content & Link Building: frequently asked questions
Who writes the content?
Our writers, who research your industry and speak to you before they start. Every piece comes to you for approval first, so nothing goes live that you're not happy with.
How many links will I get each month?
It depends on your plan and your industry, so we don't promise a fixed number. A single link from a respected trade body or newspaper outweighs a pile of links from directories no one reads. Your report lists every link we earn.
Do you buy links?
No. Buying links breaks Google's rules and can get your site pushed down or removed from the results. We earn links through useful content, press coverage and real relationships with relevant websites.
How much do link building services cost?
Content and link building is part of our National SEO plan, from £900 a month, so you don't pay per link. Paying per link usually means low-quality links bought from link farms, which can do more harm than good.
Are link building packages worth it?
Be careful with fixed packages that promise a set number of links for a set price. They often rely on sites built only to sell links, which Google ignores or penalises. Links earned from real, relevant sites are slower but last.
Do old blog posts still help?
Often, yes, especially if they once ranked well. Updating an old post with fresh facts and a clearer answer is often quicker than writing a new one. Posts that get no visits and cover the same ground as others can be merged or removed.
Will I get to approve content before it goes live?
Yes, always. Every page and article comes to you first, and we make changes until you're happy with it.