The UK’s leading SEO company
Ecommerce SEO
Ecommerce SEO gets your shop's category and product pages higher up Google and into AI shopping answers, so more people find you and buy without you paying for every click. It's for UK online shops of any size that want to rely less on paid ads.
- More sales from Google without paying per click
- Category pages that rank for what shoppers search
- Product pages that answer questions before people buy
- Technical problems on large shops found and fixed
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Key takeaways
Ecommerce SEO at a glance
- Ecommerce SEO focuses on category and product pages, because those are the pages shoppers land on from Google.
- Category pages usually rank for broader searches like “women's walking boots”, while product pages win the very specific ones.
- Filters for size, colour and price can create thousands of near-identical pages that waste Google's time on your site.
- Ecommerce SEO is part of our National SEO plan, from £900 a month.
- What it is
- Getting your shop's pages to rank
- Best for
- UK online shops
- Typical results
- 4 to 6 months
- Price
- From £900 a month
- Contract
- Cancel any time, 30 days' notice
- Reporting
- Monthly sales and rankings report
Quick answer
What is ecommerce SEO? The UK’s leading SEO company explains.
Ecommerce SEO is the work of getting an online shop's pages to show up in Google when people search for products to buy. It focuses on category and product pages, fixes problems common to large shops, such as duplicate pages, and makes product details clear enough for Google Shopping and AI tools to use.
Most online shops lean hard on paid ads, and every sale comes with an ad cost attached. Ecommerce SEO builds a second stream of sales that doesn’t stop when you pause your ad budget.
What an ecommerce SEO agency focuses on
The pages that matter most are usually your category pages. Someone searching “women’s walking boots” wants a range to choose from, not a single product, so Google tends to show category pages for those searches. If yours are just a grid of products with no text, Google has little to go on. A short, useful introduction, clear headings and links to related ranges make a big difference.
Product pages come next. Rewriting the descriptions for your best sellers in your own words, adding the questions shoppers ask and keeping prices, stock and reviews visible gives Google, and AI shopping tools, a reason to pick your page over the hundreds using the manufacturer’s text.
Shopify SEO
Shopify is easy to run but has a few SEO habits you need to manage: the same product reachable at several addresses, collection pages with thin text and apps that add weight to every page. Our Shopify SEO services fix those first, then build out collections and content that bring in buyers.
Ecommerce SEO services that report on sales
We report on what matters to a shop: orders and revenue from Google by category, not just rankings. That way you can see which work is paying for itself.
Big shops usually have technical problems to fix first, so ecommerce SEO pairs well with technical SEO. Buying guides and links from content and link building lift the whole shop, and conversion rate optimisation turns more of those visitors into orders.
Contact us
Request your free Ecommerce SEO proposal today
- 30 daysNotice to cancel
- Day 1Work starts
- <7 daysTo a live website
Tell us where you want to be found. We’ll send a plan in writing with a set monthly price, and there’s nothing to sign until you’re happy.
Free SEO and GEO audit
We check how you rank on Google and Google Maps, how often AI tools like ChatGPT mention you, and what your top competitors do better. The findings come back to you within 2 working days.
Claim my free auditWhat’s included
Everything it takes to rank and get mentioned
This is the work the UK’s leading SEO company does for you every month, and each piece of it is listed in your report.
- 01
Product keyword research
We find how shoppers search for what you sell, including the brand, size and style words they use.
- 02
Category pages
Category pages improved to rank for the broader searches that bring in most shoppers.
- 03
Product pages
Clear titles, descriptions and answers to common questions, written to help shoppers decide.
- 04
Filters and duplicates
We stop filters, sizes and colours creating thousands of copies of the same page.
- 05
Product details for Google
Prices, stock and reviews set up in your code so Google Shopping and AI tools can show them.
- 06
Speed on mobile
Faster product and category pages, since slow shops lose people before checkout.
- 07
Buying guides
Guides that answer questions shoppers have before they buy and link through to the right products.
- 08
Sales reporting
Orders and revenue from Google by category, so you can see what's paying off.
SEO + GEO
Category pages vs product pages: what each one does
A quick side-by-side so you can see what changes and what we do about it.
| Category pages | Product pages | Our approach | |
|---|---|---|---|
| Typical search | “men’s waterproof jackets” | “navy linen shirt size M” | Plan for both |
| Shoppers searching | More, broader searches | Fewer, very specific | Category pages first |
| What helps it rank | Useful intro, good links | Clear details, reviews | We work on both |
| Common problem | Little or no text | Copied maker descriptions | Rewritten in your voice |
| How we measure | Rankings, visits, sales | Sales, product views | One monthly report |
Our process
How our Ecommerce SEO service works
- Week 1
Audit
We check your shop's structure, duplicate pages, speed and product details.
- Week 2
Plan
We pick the categories and products with the most sales potential to tackle first.
- Weeks 3 to 8
Fix and build
Technical fixes first, then category and product pages improved in order of value.
- Ongoing
Content and links
Buying guides and links that bring shoppers in and lift the whole shop.
- Monthly
Report
Orders and revenue from Google, plus what we're doing next.
Why choose us
Why businesses switch to SEO Company UK
We’re the UK’s leading SEO company for firms that want no long contracts, AI search included and one person who knows their account. The table shows how we compare.
Get started| Us | Typical agency | |
|---|---|---|
| Rolling monthly contracts | ||
| Work starts straight away | Weeks of onboarding | |
| AI search (GEO) included | ||
| Dedicated UK strategist | Sometimes | |
| Transparent pricing |
Pricing
How much does Ecommerce SEO cost?
Plans start at £180 a month for All-in-One, £500 a month for Local SEO and £900 a month for National SEO, with 30 days’ notice to cancel. Your quote is shaped by the number of places you target and the strength of the firms already ranking there.
See what Ecommerce SEO could do for your business
Free audit and proposal. No obligation.
No long contracts · 30 days’ notice · Start straight away
FAQ
Ecommerce SEO: frequently asked questions
How much do ecommerce SEO services cost?
Ecommerce SEO is part of our National SEO plan, from £900 a month. Shops with thousands of products or several countries are quoted on scope. Every plan can be cancelled with 30 days' notice.
Do you offer Shopify SEO services?
Yes. Shopify has its own quirks, such as fixed URL structures, duplicate collection paths and apps that slow pages down. Our Shopify SEO work deals with those, alongside the category, product and content work every shop needs.
Which other ecommerce platforms do you work with?
As well as Shopify, we work with WooCommerce, Magento, BigCommerce and custom-built shops. Each platform has its own limits, and we'll tell you up front what can and can't be changed on yours.
Should I focus on category pages or product pages?
Usually category pages first. They rank for broader searches with more shoppers behind them, and one good category page can lift sales across dozens of products. Product pages matter most for very specific searches.
What does an ecommerce SEO audit cover?
Duplicate pages from filters and variants, pages Google can't reach, page speed, product data for Google Shopping and AI tools, and which categories have the most sales potential. You get a prioritised fix list, biggest revenue opportunities first.
Will SEO help my products show up in AI shopping answers?
Yes. AI tools and Google's shopping results pull product details like price, stock and reviews straight from your site. We make sure that information is complete and set up so they can read it.