The UK’s leading SEO company
GEO AI Search Optimisation
GEO AI search optimisation gets your business mentioned when people ask ChatGPT, Google's AI Overviews or Gemini who to use or what to buy. It's for UK businesses that already win customers from search and want to keep them as more people ask AI instead.
- Named in AI answers when customers ask for a recommendation
- The facts about your business stated clearly and the same way everywhere
- Monthly tracking of how often AI tools mention you
- Built on the same work that helps you rank on Google
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Key takeaways
GEO AI Search Optimisation at a glance
- GEO stands for generative engine optimisation, sometimes called GEO SEO or AI SEO: helping AI tools find, trust and recommend your business.
- AI tools build their answers from websites, reviews, directories and news coverage, so how you appear across all of them matters.
- GEO uses the same groundwork as SEO, which is why our plans include both.
- Ofcom found about 30% of UK searches now show a Google AI Overview, and ChatGPT had 1.8 billion UK visits in the first eight months of 2025.
- What it is
- Getting mentioned in AI answers
- Best for
- Businesses customers research before buying
- Typical results
- 3 to 6 months
- Price
- Included in every plan, from £180 a month
- Contract
- Cancel any time, 30 days' notice
- Reporting
- Monthly AI visibility report
Quick answer
What is GEO (generative engine optimisation)? The UK’s leading SEO company explains.
GEO, or generative engine optimisation, means shaping what AI tools say about you, so that ChatGPT, Perplexity, Gemini and Google's AI Overviews name your business when people ask for advice. It means publishing clear facts about what you do, earning mentions on trusted websites and keeping your details consistent everywhere, so AI tools are confident recommending you.
A growing number of people skip the search box and ask an AI tool instead. Instead of a list of links, they get a written answer: “Here are three well-reviewed accountants in Leeds”, or “These are the best options for a small business website”. If your business isn’t in that answer, you’ve lost the customer before they ever saw your site.
Why GEO matters now
This isn’t a far-off trend. Ofcom’s Online Nation 2025 report found that about 30% of UK searches now show an AI Overview and that more than half of adults say they often see them. ChatGPT alone had 1.8 billion UK visits in the first eight months of 2025, up from 368 million a year earlier. Your customers are already asking AI who to use.
How AI tools choose who to recommend
AI tools don’t pick names at random. They draw on websites they trust, review sites, directories, news coverage and industry lists. They favour businesses whose details match everywhere and whose websites answer questions plainly. A page that says “We charge £95 for a boiler service in Lincoln” is far more useful to an AI tool than one that says “competitive prices across the region”.
What GEO SEO work looks like
So most GEO work is practical. We make the facts about your business clear and consistent. We write pages that answer real questions in the first sentence, which is the part AI tools tend to quote. We get you mentioned on the sites AI tools read. Then we check every month whether it’s working, by asking the main AI tools the questions your customers ask.
GEO and SEO work together
GEO works best on top of solid SEO services, because AI tools lean on sites that already rank well. If your site has problems underneath, start with technical SEO. For businesses that serve one area, local SEO covers the Google Maps side.
Contact us
Request your free GEO AI Search Optimisation proposal today
- 30 daysNotice to cancel
- Day 1Work starts
- <7 daysTo a live website
Tell us where you want to be found. We’ll send a plan in writing with a set monthly price, and there’s nothing to sign until you’re happy.
Free SEO and GEO audit
We check how you rank on Google and Google Maps, how often AI tools like ChatGPT mention you, and what your top competitors do better. The findings come back to you within 2 working days.
Claim my free auditWhat’s included
Everything it takes to rank and get mentioned
This is the work the UK’s leading SEO company does for you every month, and each piece of it is listed in your report.
- 01
AI visibility check
Your customers' typical questions go into each major AI tool, and we record which firms every one suggests.
- 02
Clear answer pages
Pages that answer common questions in the first sentence, which is the part AI tools tend to quote.
- 03
Your business facts
Prices, services, areas and opening hours stated the same way on your site and everywhere else.
- 04
Business details for Google
Behind-the-scenes code that tells search engines and AI tools exactly what your business is and does.
- 05
Mentions and PR
Getting your business named on news sites, industry sites and the lists AI tools read.
- 06
Reviews
More genuine reviews on Google and other sites, which AI tools use to judge who to recommend.
- 07
Monthly tracking
A report on which AI tools mention you, for which questions, and how it changes month to month.
SEO + GEO
Google search vs AI search: what changes
A quick side-by-side so you can see what changes and what we do about it.
| Google search | AI search | What we do | |
|---|---|---|---|
| What people see | A list of links | A written answer | Get you into both |
| How people ask | Short phrases | Full questions | Answer both kinds |
| What counts most | Links, page quality, speed | Mentions, reviews, clear facts | We work on all of them |
| Content style | Pages that match a search | Direct, quotable answers | Pages that do both |
| How we measure | Rankings and visits | How often you are named | One monthly report |
Our process
How our GEO AI Search Optimisation service works
- Week 1
AI visibility check
We test 50 real customer questions across ChatGPT, Gemini, Perplexity and AI Overviews.
- Week 2
Plan
We show you where competitors are being named instead of you, and why.
- Weeks 3 to 8
Fix the basics
Clear facts on your site, business details coded for Google and your listings made consistent.
- Ongoing
Mentions and content
Answer pages, reviews and coverage on the sites AI tools rely on.
- Monthly
Report
Which tools name you, for which questions, and what we're doing next.
Why choose us
Why businesses switch to SEO Company UK
We’re the UK’s leading SEO company for firms that want no long contracts, AI search included and one person who knows their account. The table shows how we compare.
Get started| Us | Typical agency | |
|---|---|---|
| Rolling monthly contracts | ||
| Work starts straight away | Weeks of onboarding | |
| AI search (GEO) included | ||
| Dedicated UK strategist | Sometimes | |
| Transparent pricing |
Pricing
How much does GEO AI Search Optimisation cost?
Plans start at £180 a month for All-in-One, £500 a month for Local SEO and £900 a month for National SEO, with 30 days’ notice to cancel. Your quote is shaped by the number of places you target and the strength of the firms already ranking there.
See what GEO AI Search Optimisation could do for your business
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FAQ
GEO AI Search Optimisation: frequently asked questions
How is writing for AI tools different from writing for Google?
AI tools look for short, direct answers they can quote, so the first sentence under each heading matters most. Google still rewards depth and good links. We write pages that do both, with a clear answer first and the detail after it.
Why does ChatGPT recommend my competitors and not me?
Usually because they're mentioned in more of the places AI tools read, like review sites, directories, news articles and lists of recommended businesses. Their websites may also state their services and prices more clearly. Our AI visibility check shows exactly where they're ahead, so we know which gaps to close first.
How do you measure GEO results?
Each month we run the same set of customer questions through the major AI tools and log which businesses they name. You see how often you appear, for which questions and against which competitors. We also track visits to your site that come from AI tools.
Can AI tools say wrong things about my business?
Yes, from old prices to services you no longer offer. AI tools repeat what they find online, so we track down where the wrong details come from and get them corrected at the source.
How much does GEO SEO cost?
GEO is included in every plan rather than sold separately: from £180 a month on the All-in-One plan, £500 a month on Local SEO and £900 a month on National SEO, which adds full tracking across ChatGPT and AI Overviews.
Do I still need SEO if I'm doing GEO?
Yes. AI tools lean heavily on websites that already rank well and have good links, so strong SEO makes GEO work better. So our plans include both.
Which AI tools do you track?
Our standard tracking covers ChatGPT, Google's AI Overviews, Gemini and Perplexity. If your customers use another tool, such as Microsoft Copilot, we can add it.